Memories And Quality Experiences
Millennials look for memorable occasions, active travel, unique experiences and the opportunity to share these times with others through social media. Is human behaviour changing? We are more connected through technology now than ever before, yet people are increasingly detached and lonely. Why is this? Well, because nothing quite beats face-to-face human interaction. We see the emotions on people’s faces, we feel the energy from these interactions and we enjoy the conversations. Millennials may spend more time on mobiles than other generations, but there is a growing trend towards wanting to connect personally and not just through technology – the idea of being sociable as opposed to just living on social media.
Millennials spend less time planning to travel or booking in advance and are more inclined to take a decision on the spur of a moment to look for a new adventure. Millennials value the road less travelled and the destinations that others haven’t seen before. While this generation may choose to holiday in a mountain-top yoga retreat, they are just as likely to commit to charitable causes and social responsibility excursions. Millennials often have a strong understanding of human impact on the planet and the chance to be part of something that makes a difference can provide a strong call to action.
Experiences that fit the mood or personality are a priority. Millennials are just as likely to try a high-end restaurant experience as to pick-up a spot of street food. Personal tastes and the desire to enjoy something a bit different, shape the way millennials think. Experiential offerings are paramount and will continue to drive the future of destinations and the way people travel around the world.
So, what does this mean for a destination like Al Qana? To meet the needs of millennials, Al Qana needs to offer a variety of experiences, provide social spaces for interaction, and a range of dining and entertainment options that speak to different moods and personalities. Through the seven anchor destinations, Al Qana will engage millennials, as well as other age groups, to create a thriving hub.