The respective parties committed to a continuing partnership where they will explore innovative solutions to transform health and wellness in the world, starting in Abu Dhabi
Abu Dhabi, United Arab Emirates, 21st December 2021: Today, THE BRIDGE | Lifestyle Hub and Technogym, the world-leading brand in fitness and wellness products, services and digital technologies and official supplier to the last 8 Olympic Games, signed a memorandum of understanding (MoU) with the objective of establishing a long-term partnership that will enhance wellness in Abu Dhabi. The respective entities, whose shared vision of wellness as a holistic lifestyle, agreed to enter into a global agreement whereby Technogym will be the exclusive equipment and wellness technology supplier, providing the most progressive line of their equipment such as the Artis, Biocircuit and Outrace. THE BRIDGE | Lifestyle Hub ensured to work exclusively with the global leader for their ambitious premium brand.
During the MoU signing, the two founding families behind the Al Qana iconic project, Al Muheiri and Mashal families, and Khalid Nahhas, Co-Founder of THE BRIDGE, welcomed Nerio Alessandri, President and Founder of Technogym, to have a first look across the ‘7 tracks’ of a wellness lifestyle. The 7 tracks: MOVE, PAUSE, TASTE, CHOOSE, SEEK, EXPAND and LEARN, combine offerings into a personal self-care journey to improve the mind, body and soul, reflecting a complete and long-term symbiosis.
Khalid Nahhas stated: “I’m delighted to sign this MoU which will lead to further collaboration with Technogym, an industry leader and pioneer for approaching wellness as a holistic lifestyle. This partnership represents our natural next steps in being committed to working in close cohesion with leading experts across all forms of health and wellness. I have no doubt that this mutually beneficial partnership will lead to THE BRIDGE and Technogym being catalysts towards providing Abu Dhabi, the UAE and the entire region with innovative solutions to wellness.”
He added: “THE BRIDGE fully aligns itself with Abu Dhabi’s leadership directives to further advance the overall health and wellness of our community members. As we look forward to the next 50 years of success and progression, it’s imperative that we place emphasis on continuing to enhance our health and wellness capacity.”
Nerio Alessandri said: “We are very proud that THE BRIDGE | Lifestyle Hub has chosen Technogym products and digital services for such their unique concept of “Health is wealth”.
In the Middle East region, there are many challenges including diabetes and obesity. THE BRIDGE provides an exceptional solution to this through the creation of a holistic wellness experience for people in the region. We are confident that we do not only share the same values but, thanks to our partnership, we want to raise the bar to new heights and work to create a lasting legacy for the younger generation.”
THE BRIDGE operates with the objective of improving community members’ lifestyles, through a holistic approach to wellness. Located within Al Qana in Abu Dhabi, THE BRIDGE comprises a gym, spa, restaurant, juice bar, nutrition corner, concept store, outdoor activities, arts & culture spaces, as well as social and learning programmes. The Hub has been launched as a community brand for multiple lifestyle interests ranging from the physical to the intellectual with “elevated moments” at every corner and program.
For more information about THE BRIDGE, please visit https://www.thebridgehub.com.
